Change the game with TikTok

November 24 2024, 8:52

Oleh Cielolew

TikTok brings sports fans together to celebrate victories, create trends and connect with their favourite athletes. It’s where conversations take place, with users recording and sharing behind-the-scenes videos, sports history facts and fan reactions after matches and events. Here’s what you can expect from the platform’s sparkling sports content – and how to create your own.

Professional leagues

Some of the most popular leagues on the planet have TikTok accounts. Among them are Champions League (@championsleague), NBA (@nba), FIFA (@fifaworldcup), NFL (@nfl) and Formula 1 (@f1). Check them out to find funny, captivating and, at times, tear-jerking coverage of current and historic moments.

Popular alternative sports

TikTok also brings alternative sports to the mainstream with impactful videos. Search for #Parkour, #Skateboarding or #Skiing to see breathtaking footage that’s inspiring for athletes and non-athletes alike. Through the power of short video, stars in these sports have found a new way to showcase their skills and connect with audiences, attracting new fans and participants.

Make your own

Want to rock TikTok and share your passion for sports? Here are some video-making tips:

Take a deep dive into your favourite athlete or team.
Aim to keep your content light, funny and entertaining.
Why not live-stream your reactions during a match?
If you have privileged access, or are a regular at matches in your region, make a behind-the-scenes!
Love sports history? Recreate or comment on iconic moments.

Go beyond the game

Other popular TikTok trends relate to food and fashion. That’s right, it isn’t just the actual sport that gets talked about during sporting events! People use the hashtags #GamedayFood and #GamedayOutfit to showcase what they will be eating or how they will dress to support their favourite teams on match days or during important events. Get involved and inspire others with your choices!